Privacy Policy

Effective Date: December 3, 2024

At Ariel, operated by Namraks Labs AB., we are committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our services.

 

1. Introduction

Ariel is a personal assistant service that synchronizes contacts and calendars and facilitates phone calls and messages using its own number. With your explicit consent, we record and store interactions to enhance service quality and user experience.

 

This Privacy Policy applies if you reside in the European Union (EU), European Economic Area, UK or Switzerland (“Europe”).

 

This policy describes how Namraks Labs AB (“Ariel”, “we”, “our”, “us”) processes your personal data when you use our mobile applications, websites, tools, social media or other services and features provided by Ariel from time to time (“Services”).

 

This privacy policy forms an integral part of the Terms of Service and explains how we handle any personal data that you provide to us or that we collect from you. It also covers the handling of personal data of non-users who have not entered into the Terms of Service.

 

2. Data Controller

Ariel is operated by Namraks Labs AB. For any privacy-related inquiries, please contact us at contact@namraks.com.

 

3. Personal data we collect about you

 

3.1 Personal data collected when you create a user account on Ariel application or sign up via Ariel website

 

App user profile information: You register your name and phone number when you create an account on the Ariel application. You can add other optional information to your account such as your photo, gender, email address, a short status message, date of birth and tag.

 

Subscription information: Ariel offers its features or services for a fee that is payable (“Paid Services”). If You register for a Paid Service, Ariel will collect information about your subscription status such as your order id, invoice id, product purchased, payment status and order status

 

3.2 Personal data collected through your use of Ariel services

 

Usage information: When you create an account and start using the Ariel application, we will collect information about your device and how you use Ariel. This includes information on usage patterns (such as features accessed, usage duration, and interaction with other users or external services), search activity and diagnostic data (such as crashes and bugs). This also includes device information such as device type, network, and performance details, and online identifiers, such as IP addresses.

 

Approximate location: General location of users that include country, region or state. We learn this from technical data (e.g. IP address, language setting of your device or phone number). We need this to meet geographic requirements such as displaying the relevant privacy policy, and delivering location specific Services.

 

Message data: Messages sent to and from Ariel are stored securely on our database. Message data is used to personalize your experience and give you personalized insights.

 

Call data: If you use our Services to make and receive calls, we collect information about the calls. Such as call recordings, transcripts and length and metadata for the purposes of personalizing you experience and giving you personal insights.

 

Service-specific personal data: To the extent that you sign up for and/or use a Paid Service, such as Ariel Assistant lite and or Ariel Assistant basic, we process information such as voice, call recordings, transcripts, and segments of calls, together with usage data from these services. We also collect your contact phone numbers to provide you a better service. We will always let you know beforehand within the app what data we will collect and why, leaving it up to you to decide what you share. We also collect information from your calendar with your consent to be able to provide personalised services.

 

Please note that when using the Ariel to handle incoming or outgoing calls, we act as a data processor for the collection and storing of the audio recordings and transcriptions thereof. You are solely responsible for ensuring that the other parties on the call are promptly informed about the recordings, reasons for such recordings and where necessary receive consent for such recordings, in accordance with national laws.

 

3.3 Additional data you can choose to provide us with

 

Customer support and other communications: When you contact us for customer support or otherwise communicate with us, you can provide us with information related to your use of our Services, including copies of your messages, any other information you deem helpful, and how to contact you. In that case, we will use the information you have provided to respond to and resolve issues. If you use our call-related services, we may record and transcribe calls using AI and other automated means to enhance service delivery. We encourage you to limit the personal data included in all communications and ask that you never send or share sensitive data with us.

 

We can also contact you for verification purposes or with information pertaining to the Services or special offers, e.g. newsletter, emails, SMS and similar notifications about our products and services depending on your choices

 

Data collected by Ariel will never be sold or distributed to third parties.

 

4. Our purposes and legal basis for processing of your personal data

We have provided a comprehensive list below to give you a clear overview of the categories of personal data we process, the purposes of processing, the legal basis for these activities, and the retention periods.
 

a. To create and manage your Ariel account

Including processing for the purposes of:

• Verifying your phone number by sending you a verification code via SMS or by performing an automated missed call (no need to pick up)

• Checking if you already have a Ariel account or a phone number that is banned from Ariel

• Saving your choices such as the Terms of Service you accepted or your privacy settings

• Deactivating your account at your request or in accordance with our Terms of Service;

• Enabling you to re-register your account after deactivation.

• Allowing other people to see that you are a subscriber to our Services, without sharing information about you.

 

Categories of personal data: App user profile information, Usage information, Approximate location.

Legal basis: Necessary for the performance of our contract with you (Terms of Service).

Retention period: For as long as you have a Ariel account or, as long as a legal claim is present.

 

b. To provide our Services and/or Paid Services

Including processing for the purposes of:

• Sending and receiving messages via Ariel’s messages

• Incoming Calls to Ariel or outgoing calls from Ariel

• Providing Call assistant, Call recording and other paid services applicable from time to time

• Taking precautions to ensure your messages are conveyed correctly

• Optimising the sending of media files and call quality

• Analysing your call and message history to provide you with recommendations on who to call with personalised information

• Analysing log information to resolve crashes and user issues

• Collecting information for troubleshooting, diagnostics and debugging to fix issues related to the Services

 

Categories of personal data: All categories mentioned in section 3 depending on your use of our Services.

Legal basis: Necessary for the performance of our contract with you (Terms of Service, Specific Terms for Paid Services and/or any other applicable terms).

Retention period: For as long as you have a Ariel account or, as long as a legal claim is present.

 

c. To promote safety, integrity and security of Ariel Services

Including processing for the purposes of:

• Verifying accounts on an ongoing basis, and checking that user sign-ups are genuine.

• Investigating and addressing violations of our Terms of Service, including to prevent misuse and suspicious, fraudulent or illegal activities.

• Detecting, preventing and combating harmful or unlawful behavior which threatens the security of our users' information or the Service.

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Categories of personal data: All categories mentioned in section 3 depending on your use of our Services

Legal basis: Necessary for the performance of our contract with you and to comply with legal obligations and safeguard ours and our users’ rights.

Retention period: For as long as we are obliged to save the data in accordance with applicable law or governmental decision or, as long as a legal claim is present.

 

d. To communicate with you

Including processing for the purposes of:

• Providing customer support, responding to your queries, investigate and resolve issues related to the Services

Categories of personal data: App user profile information, Subscription information, Customer support and other communications.

Legal basis: Necessary for the performance of our contract with you.

Retention period: For as long as you have a Ariel account or, as long as a legal claim is present.

 

e. To comply with laws and regulations

Including processing for the purposes of:

• Complying with requests from law enforcement authorities, courts or other competent authorities

• Implementing appropriate technical and organisational security measures under the applicable laws including but not limited to the GDPR

Categories of personal data: All categories mentioned in section 3.

Legal basis: Compliance with legal obligations

Retention period: For as long as we are obliged to save the data in accordance with applicable law or governmental decision or, as long as a legal claim is present.

 

f. To enforce policies and protect our rights

Including processing for the purposes of:

• Protecting and enforcing our rights, and the establishment, defense, and enforcement of legal claims and agreements, such as violations of our Terms of Service and policies.

Categories of personal data: All categories mentioned in section 3, and In the event of a dispute, we may also collect other types of personal data concerning you if we need them to exercise our rights.

Legal basis: Legitimate interest (seeking legal advice, protecting ourselves, our users or others in legal proceedings)

Retention period: For as long as we are obliged to save the data in accordance with applicable law or governmental decision or, as long as a legal claim is present.

 

g. To evaluate, update and develop new features, technologies, and improvements to our Services

Including processing for the purposes of:

• Showing surveys to to get your feedback and analyse your responses to gain insights

• Asking for reviews through email, text messages, phone or via other communication channels

• Collecting reports about another user (e.g. spam or other feedback)

• Making experiments to evaluate the impact of new features

Categories of personal data: All categories mentioned in section 3.

Legal basis: Legitimate interest (developing and improving products and features for our users)

Retention period: For as long as you have a Ariel account .

 

h. To conduct business intelligence, analytics, business planning, reporting, and forecasting

Including processing for the purposes of:

• Analysing aggregated user data like the number of new sign ups in a country in order to plan new locations to launch our products and features in.

Categories of personal data: All categories mentioned in section 3.

Legal basis: Legitimate interest (researching and planning so that we can keep running our business successfully)

Retention period: For as long as you have a Ariel account

 

i. To collect information through your device-based settings.

Including processing for the purposes of:

• Accessing your contacts when you want to use our functionality and/or to see what people Ariel message and call.

Categories of personal data: All categories mentioned in sections 3.1 and 3.2

Legal basis: Consent

Retention period: Until you withdraw your consent, or, for as long as you have a Ariel account or, as long as a legal claim is present.

 

j. Training artificial intelligence

If you explicitly consent, we use segments of raw or partially processed audio and associated transcriptions to use as training data to automatically train our proprietary artificial intelligence (AI) technology, analytics and development purposes of our products. We will take efforts to anonymise such data before processing.

Categories of personal data: Service-specific personal data

Legal basis: Consent

Retention period: Until you withdraw your consent, or, for as long as you have an Ariel account or a legal claim is present.

 

6. Data Sharing and Disclosure

We do not sell or rent your personal information. We may share your data with:

• Third-Party Service Providers: We may share your information with third-party providers for services such as cloud storage, data analytics, and customer support. These providers are contractually obligated to protect your data and use it only as instructed by us.

• Legal Obligations: Authorities or other entities when required by law or to protect our rights.

 

7. Data Storage and Retention

Your data is stored securely on servers located in the United States. We retain your personal data for as long as you maintain an account with Ariel. Communication recordings are stored for up to 12 months unless a longer retention period is required by law. After this period, data is either deleted or anonymized.

 

8. Data Security

We protect your data using industry-standard encryption protocols during transmission and at rest. Access to your personal information is restricted to authorized personnel who require it to perform their job functions. We implement measures such as two-factor authentication and regular security audits to safeguard your information.

 

9. Your Rights

You have the right to:

• Access: Request access to your personal data.

• Rectification: Correct or update inaccurate or incomplete data.

• Erasure: Request deletion of your data under certain conditions.

• Restriction: Restrict or object to our processing of your data.

• Data Portability: Receive a copy of your data in a structured, commonly used format.

• Withdraw Consent: Withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

• Lodge a Complaint: If you are located in the EEA, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal data violates the GDPR.

 

Exercising Your Rights

To exercise these rights, please contact us at contact@namraks.com. We will respond within 30 days. We may need to verify your identity before processing your request.

 

10. International Data Transfers

If your personal data is transferred to a country outside Europe, we will take the necessary measures in order to transfer the personal data legally by ensuring that your personal data is processed securely and with an adequate level of protection that is comparable with the protection offered within Europe.

 

To ensure that each data transfer outside Europe complies with applicable EU law, we use the following legal mechanisms:

 

• We use the Standard Contractual Clauses adopted by the European Commission as a legal mechanism for the international transfer of data to a third party located in a country outside of Europe. According to these clauses, the other party must protect your data and give you rights and protections at EU level.

 

• We transfer personal data to countries outside of Europe that have adequate laws to protect personal data, as decided by the European Commission.

 

We also identify and use additional safeguards as necessary for each data transfer by for example implementing technical safeguards, such as encryption and pseudonymisation or incorporating policies and processes for unlawful government requests that the other party might receive.

 

11. Automated Decision-Making

Ariel Assistant basically uses automated algorithms to personalize your experience, such as suggesting contacts, scheduling events and making calls and messages. These processes are designed to enhance functionality and are regularly tested to ensure fairness and accuracy.

 

12. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can control the use of cookies through your browser settings.

 

13. Children’s Privacy

Our Services are not directed at children under the relevant age of consent under the laws of their respective jurisdictions. In this respect, we do not intentionally or knowingly collect or process information from children or allow such persons to register for our Services.

 

If we become aware that we have collected personal data about a child under the applicable age limit, we will take reasonable steps to delete the personal data. If you believe that we might have information from or about a child under the relevant age of consent, please contact us at contact@namraks.com.

 

14. Changes to This Privacy Policy

We are constantly working to improve our Services. This may involve modifications of our handling of personal data (e.g. we may collect data for new purposes or collect additional data). The date of the most recent revision will appear on this page. It is important that you read this privacy notice every time you use any of our Services, as the processing of your personal data may differ from your previous use of the Service in question.

 

If that improvement requires a notice or consent in accordance with the applicable laws, you will be notified or given the opportunity to give your consent. If you do not agree with any changes, please do not continue to use our Services. Otherwise, your continued use of the Services will mean that the processing of your personal data is subject to the new privacy policy.

 

15. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at contact@namraks.com